USA and European countries are kicking a goal, not for the world cup – but in honour of men’s health. Every year, the month of June sets the stage for International Men’s Health Week: Numerous activities and fun events are organised from June 14-20, 2010. Depending on where you live this week, you may be lucky enough to see the “Erection Truck” in Amsterdam, take advantage of free health checks in Vienna or participate in a 5km run in Dublin. The International Men’s Health Month is aimed to encourage men of all ages to take greater initiative when it comes to their health. Doing so leads to the benefits of early detection, prevention and treatment of disease. The message this month will be loud and clear: “Men’s Health Counts Too! Seek Regular Medical Advice!”.