The 8th Men’s Health World Congress will return to its home city of Vienna on October 2-5, 2011. The scientific and social programs for the upcoming Men’s Health World Congress will take advantage of the strong footing, incorporating into the congress activities a more intimate encounter with the history of Vienna and its present-day innovations in men’s health. The Men’s Health World Congress 2011 will show a stronger-than-ever commitment to policy change that benefits men and their families and communities. The scientific program will include presentations by remarkable leaders in the field who have realized success in ratifying men’s health policies in their countries and regions. We will also learn about the technological innovations in the eHealth and mHealth domains that are lighting the way to solutions in health care. Furthermore we will highlight the groundbreaking 18-month effort to develop comprehensive guidelines for men’s health maintenance.